Catalan events are rich and varied, they are regularly distributed along the whole region, and they have experienced a rapid growth in the last decade but maintaining a strong identity and playing a role as a singular tourism offer. The main aim of this paper is to analyze the events’ characteristics (management, marketing, economic impact, and stakeholders involved) and their relationship with local development. The methodology is based on a multivariate analysis applied to a database obtained from a telephonic survey made to 264 Catalan event organizers in 2009. The results distinguish different management event models and to differentiate geographical areas according to their level of event development and their associated economic impact. Also highlighted are different strengths and weaknesses of Catalan events, which can be helpful in identifying strategies for a future tourism events development policy.
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