International Journal of Event Management Research
2017, Volume:12 : 1-12
Research Article
A FLEXIBLE FRAMEWORK FOR EVALUATING THE SOCIO-CULTURAL IMPACTS OF A (SMALL) FESTIVAL
Received
Feb. 2, 2017
Revised
March 8, 2017
Accepted
April 27, 2017
Published
May 5, 2017
Abstract

The increasing popularity of festivals and events, coupled with their positive and negative impacts on host communities, has led to a growing body of research on the impacts of festivals and events. As a substantial amount of this research has focused on assessing the economic impacts of festivals, there is growing demand for the measurement of the socio-cultural impacts of these festivals and events. To address this issue a study was conducted that developed a framework for the social impact evaluation of festivals and piloted a tool that measured the community perceptions of socio-cultural impacts.

This paper has four aims. First, it provides an overview of the importance of understanding community perceptions of socio-cultural impacts that may arise from the staging of festivals and events. Second, the paper outlines a Social Impact Evaluation (SIE) framework suitable for the holistic evaluation of socio-cultural impacts of festivals and events. Third the paper reports on the piloting of a tool, the Social Impact Perception (SIP) scale that was created to measure community perceptions of socio-cultural impacts that may arise from the staging of a small community festival. Fourth, the paper provides recommendations for the future application of the SIE framework and the SIP scale.

Keywords
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